Orange has jumped onto the Twitter scene with its own interactive social media campaign, with strong similarities to the ‘Old Spice model’. They have their own a capella group, the Rockabellas, sing Tweets marked with the hashtag #singingtweetagrams (see some examples, you know you want to!).

There is a clearly a selection process and the Orange Twitter account ‘thefeedblog‘ has been replying all day stating that they will let users know if their tweet is selected for recording…

You can see Orange’s YouTube video about the campaign below: