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A U.K. 22-Year-Old Averages 1’000 Facebook Friends

facebook logoInternational consumer research specialist Intersperience has the results of a study which shows that the average 22yr old in the UK has around 1’000 Facebook friends, while the over 50’s average about 20. The study goes on to show that people in their 30’s have an average of between 100 and 200 friends, while people in their 40’s have between 50 and 100.

The results of this study are not exactly surprising, with the majority of people in their 20’s growing up along side the increase in Facebook’s popularity, and using the site for keeping in touch with each other and organising events, parties and birthdays via the site. As the age classifications increase the familiarity of Facebook decreases, with many people over 40 quoted as only having an account to ‘keep an eye on what their children are up to’. Also the notion of a ‘friend‘ to a 20 something differs greatly to that of a 40 to 50 year old who see the term as more literal, compared to the younger generation who typically friend the majority of people they spend time with.

“Social networking activity is just one example of how different groups are adapting to the Digital Age at different paces,” says Intersperience Chief Executive Paul Hudson. “In this case, age is the determining factor – however in other instances it is not. Our research shows consumers are regrouping on different lines, with a willingness and ability to master technology emerging as a key factor in determining how well individuals adapt to the Digital Age.”

 

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