Microsoft’s Todd Brix has confirmed that the web version of Marketplace will launch with the new OS later this year giving customers even easier access to discover great apps and games. This will make the promoting and indexing of Apps much easier, allowing direct links to be sent via email or Twitter etc.
Buying and installing apps from the Web Marketplace is fast and easy, just like the phone experience. Purchases are charged against the credit card already linked to the customer’s existing Windows Live ID. If they prefer, the customer can also opt to assign a new credit card. The apps will be automatically downloaded over-the-air to the customer’s Windows Phone, or can be optionally installed later. Web Marketplace will also be able to maintain a customer’s download history to make it easier to reinstall apps (when changing phones, for example). Finally with Parental Controls, parents can determine which apps their kids access based on ratings or keep them from downloading paid apps.