A comScore report shows that internet banking on mobile devices and smartphones has increased
20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011 which is an increase of 40 percent since August 2010.
“Consumers want to be able to access information on the go at any time, and with mobile banking becoming more user-friendly through apps and mobile optimized pages, people are gradually becoming accustomed to it”, said Jeremy Copp, vice president mobile for comScore Europe. “It will be important for service providers, such as banks and credit card providers, to watch this development as it can certainly be seen as an indicator of increased trust in mobile services.”
In the first three months of 2011 France had the highest percentage of mobile bankers in Europe with 10.3 percent of consumers accessing bank accounts through their mobile phones. Spain came in second with 10.2 percent, the UK third with 8.6%, Italy fourth with 7.5% and Germany fifth with 6.8%.
comScore also noted that men were nearly twice as likely to use mobile banking as women.
This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip)….
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