“The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites,” UKOM general manager James Smythe said.
Ashley Highfield, Microsoft’s UK managing director, told The Telegraph he was “not fussed” to have been leapfrogged. He said that MSN was being re-focussed after a period in which it had benefited from being the page that Hotmail users, and others, were automatically routed to after being logged out.
The study was conducted with 50,000 people in Britain and similar sample sizes in other countries.
Lover of all things relating to Social Media, writer for TechontheGo.co.uk, and keen poker player.