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HP Touchpad to cost £399 – competing directly with iPad

The HP Touchpad, HP’s first tablet product using the new WebOS brought in when they acquired Palm back in April, will be released in the UK mid-July.

The Touchpad is a 9.7″ WebOS tablet running a Qualcomm Snapdragon 1.2GHz processor with 512Mb RAM. It has a 1.3 megapixel front facing cam, 1024 x 768 screen, 6300 mAh battery providing up to 8 hours use and is 13.7mm thick. There is also GPS, a gyroscope, accelerometer and compass for better navigation and orientation.

The Touchpad is going to be priced in at £399 for a 16GB model, or £479 for 32GB lining up directly with the Apple iPad and numerous Android tablets, however to make an impact in the tablet space HP really needs to be more aggressive with its pricing. Consumers faced with the brand and seamless experience of Apple are unlikely to go for an untested competitor at the same price point. HP has struggled to make an impact on the consumer market with their PC offerings and without a compelling strategy or significant price saving the Touchpad is unlikely to change that.

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