comScore have released data from their new “Device Essentials” tool that gathers data from device category, allowing us to see for how the proportions of mobile (non computer) web traffic are split.
In the UK during May 2011 the iPad has 21.3% of mobile device web traffic, compared to Android and “Other” tablets which manage 0.3% combined. the mobile phone space is somewhat closer, with the iPhone having 29.9% of traffic, Android having 15.1%, “Other smartphones” (RIM, Nokia, Windows Phone) at 15.0% and finally Feature Phones at 8.2%. Other devices such as the iPod touch account for the remaining 10.2%.
Data on the “Newspaper Site” category is also quite interesting, with the UK having the lowest percentage of any country surveyed for Newspaper Site access on a computer at 90.2%. Mobile and Tablet access make up 9.3% which shows the highest mobile readership of Newspapers sites.
This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip)….
Follow Rob on Twitter – @robgordon – about.me/robgordonuk
