In a bid to increase Twitter integration across the web, in a similar fashion to the Like button, Twitter have announced the launch of the “Follow Button”. The Follow button can be embedded inother sites and allows you to instantly follow a Twitter account.

For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. Adding the Follow Button to your website is quick and easy, and you can configure yours right now at twitter.com/followbutton.

Twitter is releasing the new Follow button in conjunction with several partners such as AOL, IMDB and Yahoo.