jolly facebook pageA new study commissioned by PetPlan shows that more than half of pet owners post about their animals on social networks and one in ten pets have their own profile. While this perhaps says more about the average British pet owner, than it does about social networking, with the UK known for its obsession with pets it comes as no surprise that more and more establish their own identities on sites like Facebook and Twitter.

Boo, a dog on Facebook liked by nearly 1.4million people, and is officially categorised as a ‘Public figure’.

Stephen Davies, a social media specialist, said that the phenomenon was not as peculiar as it might appear. “As social networking plays an increasingly important role in our lives, it’s only natural that our pets become part of the phenomenon too. We use sites like Facebook and Twitter as an extension of our real-world selves and when we think of our pets as part of the family we want them involved too,” he claimed. He added that “there is an insatiable pet demand online.”

My wife set-up our own dog with his own page on Facebook, more for amusement than anything else, but it was surprising how many doggie friends he quickly acquired, and not limited to his own breed either! When we lost our dog last year, his page became something of a memorial, and all the photos and links we uploaded to his profile still get browsed today whenever we miss him.

Does your dog or other pet have a Facebook page or other way for him to interact on-line? Do you think pets having an on-line identity is a natural extension or a complete waste of time? Let us know in the comments below.