Distimo a company that provides data on the major App Stores such as Apple, Android, Blackberry and Windows Phone 7 has released a new report on the current trends on Mobile Gaming.

Some of the key facts are:

  • The average selling price of games declined by 28% over the last year
  • Virtual currencies in games is on the rise. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone.
  • In the App Store, of the 300 most popular paid for Applications, 72% are Games
  • Ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store

distimo average selling price reduction of 300 most popular games in app store over last year

The growth on In-App purchases is perhaps the most interesting (frightening) with many developers releasing games for free, but with In-App purchases designed to improve of speed up the game experience – the main current example being the Tiny Tower ‘Sims’ style game which encourages you to buy TowerBux in order to progress the growth of your Tower Civilisation at a faster rate. As of June 2011, 52% of all the revenue of top grossing games is generated by freemium games which derive their income from advertising or In-App purchases.

Written By: Rob Gordon

This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip).... Follow Rob on Twitter - @robgordon - about.me/robgordonuk