Some of the key facts are:
- The average selling price of games declined by 28% over the last year
- Virtual currencies in games is on the rise. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone.
- In the App Store, of the 300 most popular paid for Applications, 72% are Games
- Ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store
The growth on In-App purchases is perhaps the most interesting (frightening) with many developers releasing games for free, but with In-App purchases designed to improve of speed up the game experience – the main current example being the Tiny Tower ‘Sims’ style game which encourages you to buy TowerBux in order to progress the growth of your Tower Civilisation at a faster rate. As of June 2011, 52% of all the revenue of top grossing games is generated by freemium games which derive their income from advertising or In-App purchases.