Distimo Report On Mobile Gaming Apps – TowerBux Through The Roof

Distimo a company that provides data on the major App Stores such as Apple, Android, Blackberry and Windows Phone 7 has released a new report on the current trends on Mobile Gaming.

Some of the key facts are:

  • The average selling price of games declined by 28% over the last year
  • Virtual currencies in games is on the rise. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone.
  • In the App Store, of the 300 most popular paid for Applications, 72% are Games
  • Ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store

The growth on In-App purchases is perhaps the most interesting (frightening) with many developers releasing games for free, but with In-App purchases designed to improve of speed up the game experience – the main current example being the Tiny Tower ‘Sims’ style game which encourages you to buy TowerBux in order to progress the growth of your Tower Civilisation at a faster rate. As of June 2011, 52% of all the revenue of top grossing games is generated by freemium games which derive their income from advertising or In-App purchases.

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