Domino’s, the pizza delivery expert, have kicked off the launch of their new stuffed crust pizza with an online treasure quest. The interactive quest will challenge Domino’s fans to follow clues around the internet during a limited time period to collect a series of letters. The letters will spell out a secret code that can be redeemed for tasty Domino’s Stuffed Crust bounty. The quest has been integrated with Domino’s Facebook Page, where the first clue will be released in the next few days via a status update.
Simon Wallis, sales and marketing director at Domino’s, said:
“We’re delighted to announce the integration with Facebook Deals and Domino’s Stuffed Crust Quest to generate additional buzz across social platforms and encourage pizza lovers to get onboard with our new product. We know that our Facebook fans love to interact with us and hope these activities will really help to whet their appetite for our new Domino’s Stuffed Crust.”
Domino’s has a strong online social media presence, and the treasure quest is a nice extension of the brand and uses fan engagement via Facebook and Twitter to spread the word of the new deal. Definitely one of the better examples of a social media promotion that we’ve seen.