O2 launched their Priority Moments a few weeks ago, a service that providing discounts and special offers to their customers. O2 has partnered with 30 major UK brands who will be offering 40 exclusive deals, which can be used at 3,500 high street outlets. One of the deals includes 50% off Odeon cinema tickets from Sunday to Thursday. Priority moments builds on priority ticketing, which has seen 600,000 tickets bought through 02 since 2009.

They have now made available several videos from the launch event which explain in more detail how the service works.

Sally Cowdry, Consumer and Marketing Director at O2 explains the four unique features of the deal:

  • A trusted brand with trusted partners, 30 high street retailers have come together to offer discounts on everything from food to books and experiences
  • As well as offering discounts on products, consumers can also access freebies and VIP experiences
  • It’s truly mobile, with consumers able to access all deals and those only available locally through the app at any time
  • It’s a long term partnership with brands which means there isn’t an expiry date for consumers

Toby Keir, Head of Non Fiction Books and Digital Books, WHSmith

Luke Vetere, Marketing Director and Sales Director, Odeon Cinemas UK and Ireland

Rose Brunt, Zizzi