It was July 2010 that The Times and The Sunday Times began to charge for their digital journalism, and today News International have pushed out figures for their subscriptions and they’re quite impressive.
As of 30th June there were 101,036 current, monthly digital subscribers, up from the last recorded figure of 79,000 on 28 February 2011. The Times is downloaded onto an average of 35,000 iPads every day, an increase of 40% in the 4 months since February. The average for The Sunday Times is 31,000, an increase of 41%.
These are remarkably strong figures for a subscription based news service, and gives hope to a print industry that has suffered a dwindling readership over the last 15 years as internet usage has increased exponentially. Proving that people will pay for content, The Times has got it right and focused on the quality of its content, bringing news and analysis that is not readily available for free online. The iPad and iPhone Apps are well thought out and developed, with the Times iPad app winning the Design Week Award for interactive graphics and The Sunday Times App was awarded Newspaper App of the Year at the 2011 Newspaper awards.
Rebekah Brooks, the chief executive of News International said:
One year on from launch we have proved that people are willing to pay for quality journalism in digital formats. Many doubted if our digital strategy would be successful, here is unequivocal proof it is moving in that direction.
We have more committed subscribers than ever before and they are choosing to access our journalism in whatever format suits them best. The growth rate for take up on tablets is moving at pace and we believe this valuable and attractive audience accessing our digital products will continue to grow.
The Times and The Sunday Times iPad apps are available as part of a digital subscription, £2 for a week. The Times iPad app is also available direct from iTunes at £9.99 for a month while The Sunday Times app is available direct from iTunes for £1.79 a week.
Lover of all things relating to Social Media, writer for TechontheGo.co.uk, and keen poker player.