Virgin Media today announced an exclusive agreement with digital music service Spotify that will make Virgin Media the only digital entertainment provider in the UK to offer the music platform across multiple services. Making listening to and finding new music fantastically easy, worry-free and more affordable for Virgin Media customers, the pioneering partnership will see Spotify’s massive catalogue of over 13 million tracks available to customers however they choose, be it online, on the move through their mobiles, or in the living room through their TVs.
Virgin Media will be the only digital entertainment provider in the UK to integrate Spotify into its TV offering as well as being able to provide a bundled solution for customers with Virgin Mobiles. Due to launch in the next few months the service will be available to both new and existing customers and offer Spotify Unlimited and Premium services.
Andreas Liffgarden, director of business development at Spotify, said:
By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.
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