According to the web metrics firm Statcounter, Chrome last month captured 22% of UK users just overtaking Mozilla’s Firefox browser. Microsoft’s Internet Explorer remains the UK’s most popular browser with 45% share, although this figure is declining. Its once dominant position is being picked away at thanks to the forced introduction of the ‘ballot’ screen for selecting web browsers brought in last year.
Lars Bak, the Google engineer responsible for Chrome, said the goal had never been to attract a huge user base, but to energise a dormant browser market: “Speed is a fundamental part of it, but it’s also about the minimal design and the way it handles security. If you as a user try [to load] a webpage and it feels snappy, it’s really hard to go back [to another browser]. It has shown that people spend more time interacting with the web.”
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