Facebook to Integrate Photo Filters to Compete with Instagram

instagram example imageApparently Facebook is getting ready to add Photo Filters directly into its mobile client after its failed attempt to buy Instagram. The NY Times reports that Facebook will introduce almost a dozen photo filters, including some that are similar to Instagram like old-style camera lenses and grainy film.

The new feature has been ready for some time, according to two engineers who work at Facebook, but Mark Zuckerberg, Facebook’s chief executive, hopes his engineers and artists create more filters before releasing the new product. Both Facebook engineers asked not to be named as they are not allowed to speak publicly for the company about unannounced products.

The Apple iOS5 is also bringing in basic photo editing capabilities into the edit with cropping, auto-adjust and red-eye removal already present, and its a sure bet that some photo filters will be added here too.

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