Android leading in the global market, while Android and Samsung leading in the U.S. phone market, this current week, news about lagging smartphone maker Research In Motion (RIM).
RIM should be feeling the heat now – and rightly so – since the past reports which we also covered here at Appsplit showed that RIM is losing in the U.S., a key market for smartphone vendors. Important to note, however, is that the Canalys study says that on a global scale, RIM had an 11 percent year-on-year shipment growth making it a strong competitor particularly in emerging markets.
With that said, RIM is poised to continue its attack at the smartphone market now being dominated by Android-based products and Apple’s phenomenally-performing iPhone. Its PlayBook tablet is another story, however, having weak traction in the market.
Last week, the Canadian company announced five new BlackBerry smartphones all running on the new BlackBerry 7 operating system. This is not the much-awaited QNX-based BlackBerry OS which has been getting a lot of press attention as of late, but the company says that the BlackBerry 7 OS is a powerful OS nonetheless.
Amidst all the press coverage on the smartphone shares surveys last week, RIM announced on August 3 that it will launch 5 new BlackBerry 7 OS-based smartphones. These are two new BlackBerry Bold phones (the BlackBerry Bold 9900 and 9930) and three new BlackBerry Torch models (the BlackBerry Torch 9810, 8850 and 9860). (Link to specs below)
“This is the largest global launch of BlackBerry smartphones in our history,” RIM President and Co-CEO Mike Lazaridis said in a statement.
“The BlackBerry solution offers a best-in-class mobile communications experience that customers love and we think they will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by these powerful new BlackBerry Bold and BlackBerry Torch smartphones.”
Meanwhile, a separate report from Boy Genius Report on Monday revealed that RIM will likely launch its first QNX-based smartphone during the first quarter of 2012. The device is currently being called the BlackBerry Colt, BGR reports.
However, people who may be anticipating a ‘superphone’ of a smartphone with the first QNX-based BlackBerry smartphone will be disappointed. BGR says that the BlackBerry Colt currently in testing at RIM is still packs a single-core CPU when some of today’s smartphones already pack dual core CPUs. (e.g., LG Optimus 2X with its 1GHz dual-core ARM Cortex-A9 CPU and the Samsung Galaxy S II with its 1.2GHz dual-core ARM Cortex-A9 processor). The report says, however, that “It’s entirely possible that it (having a single-core CPU) could change ahead of the device’s release”.
Don’t forget, however, that the BlackBerry Colt is QNX-based and in paper, the new operating system is really more powerful than the current BlackBerry operating systems in the wild. Perhaps the edge given by the OS will negate the lower specifications. One can argue that a less demanding OS on a device with a slightly lower specification is better than a heavy OS on a device with a more powerful set of hardware. But, even though RIM’s QNX-based system is more powerful in theory, it remains to be seen how the system performs on their smartphones. Guess we’ll all find out once the first QNX-based BlackBerry smartphones arrive next year.
For Details and Specifications :
BlackBerry Bold 9900 and 9930 , go here.
BlackBerry Torch 9810 , go here.
BlackBerry Torch 9850 and 9860 , go here.
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