Blackberry Offer $100 Value App Bundle For Outage Compensation

RIM announced yesterday that they would be offering compensation to customers who experienced loss of service as part of the RIM data outage by way of a selection of free Apps with a combined value of over $100. The apps will be made available to customers over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011.

RIM Co-CEO Mike Lazaridis said:

Our global network supports the communications needs of more than 70 million customers. We truly appreciate and value our relationship with our customers.  We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.

The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th.  The selections over this period will include the following (with more to come):

• SIMS 3 – Electronic Arts
• Bejeweled – Electronic Arts
• N.O.V.A. – Gameloft
• Texas Hold’em Poker 2 – Gameloft
• Bubble Bash 2 – Gameloft
• Photo Editor Ultimate – Ice Cold Apps
• DriveSafe.ly Pro – iSpeech.org
• iSpeech Translator Pro – iSpeech.org
• Drive Safe.ly Enterprise – iSpeech.org
• Nobex Radio™ Premium – Nobex
• Shazam Encore – Shazam
• Vlingo Plus: Virtual Assistant – Vlingo

RIM’s enterprise customers will also be offered one month of free Technical Support.  Current customers will be offered a complimentary one month extension of their existing Technical Support contract, and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support, free of charge.

Its likely this 3 day outage will be the last straw for many customers, and compensation by way of Apps tying them to an ailing platform is unlikely to persuade many to stay with RIM.

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