There is always something as too much or too little. Too many posts can be overwhelming and too few may not amount to much. Couple of things that Facebook page administrators can keep in mind are:
Time
The best time to post? Data shows that weekends and the hours between 2pm to 5 pm are the times that the interaction rate is the highest. So obviously posting at this time would mean higher interaction with fans. Not even time but days are also important. Like on Thursday tracks the highest number of wall post and low interaction rate. Since a high level of postings results in a lower interaction rate from users, it only stands to reason that posting in off-peak hour’s means you’ll gain more interaction from fans.
Frequency
Frequent posting increases interaction. Putting up only a few posts means that the chance that the fans actually see the post reduces drastically. Fewer posts reduce the chances users will see them. On the other hand more than 5 posts a day may result in greater exits and more “unsubscribed” fans. Maintaining the balance as per the industry is crucial when posting.
Content
What type of content elicits the most interaction? Yes “photographs” get the maximum response as compared to video, music and links. Photos rank at the top because they’re visual, easy to digest and they elicit emotion.
Asking fans to Like or Comment on a post?
Should you be asking fans to Like or Comment on a post? Yes. Just by taking advantage of a “Like” call to action boosts your interaction rate by 216 percent.
Should I ask my fans questions?
You’d think that by asking questions you’d get a better interaction rate, but such is not the case. However, Facebook page admins looking to achieve the highest comment rate should pose questions and then directly ask for fans to reply with comments.
How long should my status messages be?
According to this study, size does matter. While there’s a higher posting rate for shorter posts (especially those that stay within the 140-character limit for cross-posting purposes on both Twitter and Facebook), interaction increases as the length of the status message increases.
How long do my messages remain in the News feed?
In the first hour of a Facebook status update, half of the users who will click on the post will have done so, with 90 percent of the clicks occurring within nine hours of the post going live.
About the Author: Catherine Jones writes for http://www.marinadelreytoyota.com. She enjoys content and writing about the social sphere.
Catherine Jones writes for http://www.whichvoip.com. Check the site to get comparison and reviews of leading voip providers and voip phone services.
