Call of Duty Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release.

The data that comes from Chart Track seems to confirm the official hype surrounding the release, although many people are already experiencing issues with match-making and the paid for Elite service which is yet to actually start working nearly a week after the MW3 release.

Bobby Kotick, CEO, Activision Blizzard, Inc said:

We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.

Activision also announced that it has donated $3 million to the Call of Duty Endowment, a fund that helps find jobs and training for war veterans. If you’re not already bunker-deep in battle, be sure to check out our full review. Activision’s full press release follows below.