Data researched by Pricerunner.co.uk shows that for the first time in five years, the UK makes the top 10 list of cheapest European countries, beating Germany, Portugal, Ireland and Spain to sixth place. In fact, the costs of many essential items are now cheaper in the UK than any of our European neighbours. The UK is the cheapest place to buy a can of Coke, at just 59p, compared to £3.99 in Norway; tampons are cheaper in the UK than in any other European country, at £1.54 compared to a whopping £5.02 in Denmark; and the UK is the cheapest European country for perfumes and cosmetics, Lancôme’s Hypnôse Black Mascara costing £20.50 compared to £31.20 in Moscow, all good news in the lead up to Christmas.
Unfortunately, the same cannot be said for the Tech/Gadget sector, where for the best bargains you need to head to the Far East. The latest Apple MacBook Air will set you back £747.88 in Tokyo compared to £1,099 in the UK; and an iPad 2 costs just £344.71 in Bangkok compared to £479 in the UK. The latest Apple iPhone 4S is a mere £311.03 in Tokyo, whereas British consumers are forking out nearly £200 more (£508.65).