YouTube today announced its acquisition of the licensing company RightsFlow, whose main purpose is “help[ing] songwriters, recording artists, record labels, distributors and online music services manage music rights.”
YouTube has long been a place for budding performers to exhibit their talent, with stars such as Justin Bieber making their name from the website. However, ever changing technology makes it difficult to maintain online copyright. This amalgamation between YouTube and RightsFlow hopes to “more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music.”
Long gone are the days of pirate videos, now we get better quality music and videos and the talented people get the royalties they deserve.
Sourced: The Official YouTube Blog