Virgin Media today unveiled an incredible range of mobile tariffs that will set a new standard in unbeatable value which will challenge the rest of the industry to keep up. The star of the show is the hero ‘Premiere’ tariff which combines all-you-can-eat data, unlimited texts, unlimited calls to UK landlines and 2,500 anytime minutes.

To make the most of the largest 3G network in the UK as well as the hottest smartphones of the summer, Virgin Media has created some of the most competitive tariffs on the market designed to be simple, affordable and flexible, with amped up benefits for loyal Virgin Media customers.

‘Premiere’ starts at an incredible £21 per month for Virgin Media customers as the company looks to help people to stay connected on the go and  whilst making the most of the benefits and savings to be had from taking a mobile with their existing Virgin Media services.

The new tariffs include options for every mobile phone user with prices starting from as little as £18 per month for the new ‘Starter’ tariff, or £13 per month for Virgin Media customers. Not only do Virgin Media customers enjoy reduced costs, saving £5 per month on each tariff, but they also benefit from unlimited calls and texts to other Virgin Mobiles.

Jamie Heywood, director of mobile at Virgin Media said:

When we launched over ten years ago as the worlds first mobile company of its type, we revolutionised the market, and this is another such landmark. As people look for the best value, we’re rewarding loyalty with some amazing tariffs with unlimited offerings that our customers can enjoy without worrying about hidden extras, as well as helping to combat bill shock.