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Samsung Expands The GALAXY S III Range With A Collection Of New Colours

The Samsung Galaxy SIII has been hugely successful since its release back in May, but the choice of colours (white and blue) didn’t give Android owners much choice to express their individuality.

Now Samsung has corrected this with the announcement of a new collection of colours which take their inspiration from the Earth’s richest materials: Amber Brown, Garnet Red, Sapphire Black and Titanium Grey. 

The exact availability of these new colours will vary by country, but Samsung has not provided any actual details of this distribution. The somewhat expansive description of the colours is below:

  • Amber Brown: Inspired by the mysterious and unique gem, which was believed to sustain the secrets of the earth inside it. The deep, rich colour of Amber Brown redefines the classic colour and emphasizes the beauty of the advanced organic design of the GALAXY S III.
  • Garnet Red: Rare and special, the gemstone Almandite Garnet was worn as an amulet by the ancient Egyptians who believed the stone contained protective powers. Garnet Red holds the delicateness and elegance of Almandite Garnet, in line with the GALAXY S III’s soft curves and smooth lines.
  • Sapphire Black: A colour that adds the mysterious power of dark stones to the refined, deep sophistication of the colour black, Sapphire Black is inspired by the stones used by the ancient people of India and Persia for protection, with the belief they strengthened one’s willpower.
  • Titanium Grey: Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the GALAXY S III. Titanium Grey expresses the feeling of modernity and wisdom bringing a futuristic element to the handset.

Minhyouk Lee, VP and lead designer of GALAXY S III at Samsung said:

Every inch of the Samsung GALAXY S III has been created to reflect the natural elements that inspired its ergonomic design, from the softly shaped curvature to the minimized bezel. By expanding the colour range of the GALAXY S III we are continuing to evolve the Minimal Organic design theme of the handset. The colour options we have added evoke the phone’s emotional and natural aspects in a very simple but effective way.

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