Sony has kicked off a new advertising campaign showing off the capabilities of NFC on its new Xperia smartphones.

The first video (below) shows off the ability of an Xperia S phone to transfer music playing on the device to a Sony SRS-BTV5 Wireless speaker ‘sphere’ which plays music and can also act as a handsfree phone system. The music playing is moved over to the speaker using an NFC tag and then connected via Bluetooth.

The device itself doesn’t show an NFC tag on its product page, so looks like you will probably need to get those as additional accessories.

A second ad due in October will feature the ability to capture and share photos by NFC.