In the current heady climate, communication has become far more lenient on the art of social networking. Online networking sites now make up for most of our contact with the outside world. Trying to organise busy lives means that a swift click of a button can convey all we want and need to say efficiently and clearly.
It’s the modern way: a digital language we all understand and grasp with ease and contemporary knowing. Nearly every phone comes with special apps that can keep us updated, informed and engaged with each other’s lives via services such as Twitter and Facebook, as we continue to evolve alongside each other as digital Darwinian beings.
Their games too are focused on online communities. Social gaming is at the so-called ‘heart’ of 888Ladies and a shared passion for online bingo keeps the chat rooms flooded with like-minded laughing players, happy to chat 24 hours. Whether it’s mastering the mega-jackpot games or latest wins as the subject of conversation, the platform provides a welcome and comfortable pace for players to tell their stories to each other.
And maybe that’s what is at the crux of this kind of culture: a tradition of telling stories. We all want to share and swap tales of days; of ideas and anecdotes. In a culture that seems to now specialise in the snapshot, in the here and now, chat rooms are a ripe place to bond over ideas and similarities.
Traditionally, bingo has been a highly social activity; bringing together friends and groups for nights out across the country. The experience itself is as much about the social enjoyment and solidarity in being there as it is about the bingo event itself. That this kind of social community should develop into the online world does, in fact, make perfect sense.
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