As the UK officially emerges from a recession, a new wave of web technology has arrived that it is hoped will be important to the entrepreneurs of the future. EE has launched its new 4G network alongside a superfast home and business broadband service, claiming it could be just the thing to usher in the next generation of bright sparks to light up the British economy.
The company has published a new survey looking at how 4G smartphones and tablets have changed the business landscape of the US, while encouraging innovation. It was noted that 76 per cent of the 1,200 business decision makers that took part in the study believed they had been able to look at new ways of doing things and even jump ahead of their competitors since opting for the new mobile internet facility.
According to EE, these firms range from those in the automotive and construction sector to those in healthcare and beyond. All of which could potentially be good news for the UK, where the economic slump has damaged not just existing businesses, but the proliferation of new start-ups wanting to realise their ideas. Commenting, the group’s vice president of business Martin Stiven said the global impact of 4G meant people were seeing the way they communicate and do business transform, adding that it was unsurprising the survey showed people who now have it wouldn’t want to go back to 3G. “We’re keen that British businesses reap the same rewards, helping them become more productive, efficient and innovative,” he concluded.
But how exactly will faster 4G mobile broadband services and smartphones aid entrepreneurs looking to push their concepts forward? Well, as EE rolls out its services across a number of key cities, with more to follow in the New Year, there are many benefits to consider beyond speed. The first of these is convenience. With so many new businesses being operated out of a bedroom or spare room, it’s essential to know you can connect whenever you need to. This might be to access documents stored in the cloud or send large files before an important meeting. Elsewhere, the reliability of 4G services will inevitably be important, with an extra-strength network that will hopefully remain connected where 3G or older data services might have failed or faltered.
It’s certainly a brave new world for the mobile web and the news regarding the state of the British economy will no doubt buoy some businesses. Here’s hoping that better internet services can help support a brighter future for the kinds of entrepreneurs who have struggled in recent years.