The coiled USB cable is designed to save space and reduce the ability for the cable to get tangled (although I seem quite capable of snagging up coiled cables myself!).
The Griffin coiled lightning cable costs £19.99 and is available from Griffin online.
3 metre cable
The new 3 metre cable is extra long and designed to let you use your device just about anywhere in the room, no matter where your nearest wall socket is.
The Griffin 3 metre lightning cable costs £24.99 and is available from Griffin online.
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