pixel

1 in 7 European Smartphone Owners Make Online Purchases via their Device

Information recently released by comscore suggests that 1 in 7 European Smartphone Owners Make Online Purchases via their Device.

The data collected from mobile  phone usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service shows that 20 percent of smartphone users access online retail sites and apps using their device with 1 in 7 European smartphone users confirming they completed a retail transaction on their mobile phone.

In the three month average ending August 2013, 20.4 percent of the EU5 smartphone audience accessed online retail sites, displaying an increase of 2.8 percentage points in the past year. Spain was the fastest growing market with a growth rate of 66.5 percent to almost 3.3 million smartphone users accessing retail sites on their mobile. Italy ranked second with a growth rate of 61.3 percent to almost 5.6 million smartphone users accessing those sites on their device.

When looking at the year-on-year growth of smartphone owners accessing online retail sites, Italy ranks first with a 4.8 percentage point increase, reaching a level of 19.3 percent of smartphone users accessing retail sites in a month. In terms of audience size, Germany had the largest number of smartphone users accessing retail sites (9.9 million), followed by the UK with 9.7 million.

Taking Photos

Nearly a quarter of users (23.5 percent) said they had used the camera on their smartphone to take  a picture of a product they were interested in, confirming many retailers fears that people will go away and price comparison online before committing to a purchase. Family and friends are often also consulted before a purchasing decision with 14% of those surveyed saying they call or text someone they trust before making a purchase.

Share:

Facebook
Twitter
Pinterest
LinkedIn
  • Buy the iPhone 15 Pro on Three UK

  • Recommended Reading

    Sites we like or recommend you check out:

    Check this top list of the best Real Money Mexican Online casinos

    online-casino-malaysia.net is the place with the best betting deals in Malaysia

    All the best Casino games in this one List for Best Online Casinos in Mexico

    You can find the best advice and reviews at bestreviews.casino

    All Kuwaiti players are betting here: Best Online Casino in Kuwait

    How to open a company in the Netherlands

    Check out Legal services in Luxembourg

    Try out great Online Roulette games here: betiton.com/en-gb/casino/roulette/

    See the best uk casinos reviews at Onlinecasinoprofy

  • galaxy s3 covers on DHgate.com
  • Buy an Amazon Echo Show 5 for £39.99

    echo show stand