iMessage Problems Continue To Drag On – A Glimpse Of The Future?

Googling ‘iMessage sending problem‘ and seeing the pages of results, including Apples own support pages, and various “How to fix” type articles indicates the level of problems Apple have introduced with iOS7.

ios7 message sending error

I can’t imagine a much clearer indicator of how things have changed within Cupertino walls, and the clear lack of an ultimate ‘quality gate’  that will absolutely not bend to market demands or timetables if the user experience isn’t absolutely right.

There were rumours in the summer that completing the development of iOS7 was running behind, and that OSX developers we’re being drafted over the mobile version to help in hitting the release date on time.

Dont get me wrong, it was quite an undertaking, a complete revamp of the entire user interface design and underlying menus was never a small task. But this is Apple. They could have afforded to throw a hundred thousand developers at the project if they’d wanted to – ok that would be impractical, but a lack of resources certainly shouldn’t have been a problem.

And then, what actually changed? Certainly everything looks different, but move beyond the pastel colours, new icons and a couple of new features, and you still have the same basic homepage with its grid of icons. Touch controls have been redesigned visually, but menus and settings are all still the same.

Its not like they introduced amazing new re-sizeable icons, with live information previews that might have taken time to perfect. With specific Apps able to continue functioning directly on the homescreen like this amazing set of concept ideas put together by Tristan Edwards..

Even the fascinating insight from Andy Grignon, published by the New York Times, into the first ever presentation of the original iPhone by Steve Jobs, indicating there was a ‘golden path’ of actions that could be accomplished without the OS crashing was still a demonstration. By the time that iPhone was available to screamingly fanatical customers, every single thing was working as it should do.

A quote from that New York Times piece is telling:

He [Steve Jobs] told his biographer, Walter Isaacson, that he had another breakthrough coming — a revolution in TV. But under Cook, nothing has materialized, and the lack of confidence among investors is palpable.

iOS7 is perhaps the first glimpse of the future, with Apple now bending to huge market expectations and share price performance. To deliver come what may, not to deliver what is best for its customer base.

September 2012 Apple’s stock price was at $702 a share, after Tim Cooks announcement of the iPhone5C and iPhone5S, the share price dropped by 10%. John Gruber points out this was not unusual, even under Steve Jobs the share price routinely fell after major product announcements, but ending that piece even he concedes that “The 10 percent drop in Apple’s share price on the day of the 5S/5C introduction is certainly unusual..“.

Today the share price is at $492. Will this lead Tim Cook to refocus on innovation and quality? Or increase his urgency at pushing point updates out the door? The rumoured iWatch product, if it materialises, may be a shot in the arm for Apple innovation, but if it is poorly executed, with stability or performance issues, it could worsen the problem.

As for the iMessage problem, and the increasing number of stories concerning the stability of iOS7 on the new iPhone5S hardware compared to the iPhone5, we’re waiting for an update to fix it from Apple.

iMessage Sending image via: itproportal


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