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Moto G Frontback black

Motorola Introduce Moto G – A Mid Range Phone Aimed At Budget Buyers

Motorola have announced their new Android handset – the Moto G – today and it further shows Google’s influence on their acquisition with an essentially ‘vanilla’ Google experience phone – as emphasised in their own briefing words “no skins to clutter or slow the experience”.

The handset is definitely above average though with decent specs, significantly better than competing phones in its price range. The Moto G is an attractive phone and its also designed with Android enthusiasts in mind with an unlockable bootloader allowing for custom ROMs to be loaded on the phone and buyers get an additional 50GB of Google Drive storage free with the phone.

Moto G With Colour Backs

The full specs are outlined below:

  • A 4.5-inch, 720P edge-to-edge  HD display
  • Qualcomm® Snapdragon™ 400 quad-core processor for seamless multitasking and enjoying the web, videos and games, with all-day battery life.
  • Android 4.3 Jellybean with a guaranteed upgrade to Android 4.4 KitKat at the beginning of 2014.
  • 1GB RAM
  • 5MP rear camera, 1.3MP front facing camera.
  • Stylish design with a comfortable curved back and 19 customisation options, including interchangeable Motorola Shells, Flip Shells and Grip Shells in seven colours.

The handset is available today in the UK, SIM free or via the leading carriers, and comes to the US in January 2014. The price is an impressive £134.95 SIM free with 8GB of storage and from £159 SIM free for the 16GB model. For once the marketing blurb of “exceptional phone at an exceptional price” is bang on the money!

The phone is hoped to be the first of budget but extremely popular devices designed to turn around Motorola’s fortunes, which most recently (Jul-Sep) reported $248m in losses, an increase of 24% up from the same period in 2012.

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