Apple Passbook was announced with much fanfair back in iOS6 in June 2012 – soon you would be using your iPhone to login and pay for all sorts of things. Except you wouldn’t. Here in the UK there are very few Passbook enabled Apps, ones that are worth using anyway, with British Airways, Alaska Airways and Starbucks being among the few notables.

H0wever, American Express has revealed they have recently introduced the American Express Pass for Apple Passbook in the UK – an entirely new addition taking the Passbook utility beyond mobile ticketing, coupons and loyalty cards.

Once UK Cardmembers register and add the American Express Pass to their Passbook, they can get instant access to their account information on their iPhone or iPod Touch, including recent spending updates, push notifications for each Card transaction, real-time account balances and customer service information.

For Cardmembers, getting a Pass is easy:

  • Visit amexpassbook.com in the Safari browser on your IOS 6 or above enabled iPhone or iPod Touch
  • Log-in with your American Express account, or enter your Card information
  • Add the Pass to your Passbook

This is just for account management at the moment, and the real time purchase notifications is useful, particularly for alerting you to a fraudulent transaction, but mobile payments are where it’s at and Apple’s reluctance to implement NFC is preventing this at the moment. Maybe the advent of iBeacons will being this into play?

I like the pitch of iBeacon as a mobile payment system by Mary-Ann Russon in ibtimes.co.uk, and can see this finally bringing Passbook and mobile payments to the forefront.