Vodafone UK has  announced that it now has  500,000  customers on its Red 4G plans, just six months after they went on sale, giving even more people the chance to enjoy fantastic sports or music entertainment.

Boosting signups by extending their 4G Bonus period through to the end of January 2014 and bundling music and sports lovers a choice of access to either Spotify Premium or Sky Sports Mobile TV for added value.

Vodafone stated that (surprisingly) customers are taking full advantage of the data allowances  and ultrafast speeds with 4G customers using  on average twice  as much data as  those on 3G, with those  signed up to Spotify  Premium  or Sky Sports Mobile TV using even more.

Coverage rollout continues and is now available to 36% of the UK population – a further 115 towns and districts have been added in the last few months, including parts of Gateshead, Newbury, Rotherham, Slough, Solihull, Sunderland, Stockport, Sutton Coldfield, Walsall and West Bromwich now receiving coverage.

Jeroen Hoencamp, CEO, Vodafone UK said

It’s particularly exciting to see how the nation is embracing 4G in their everyday lives.   Now people in more towns and districts can enjoy Vodafone ultrafast 4G and get closer to  the action with our great entertainment packages.  So, the question for even more people now is: which do you want – music or sport?   4G is also proving a big hit with our SME customers such as NearDesk and Fulham FC where high speed downloads, HD video and video conferencing are driving productivity. 4G is quickly changing the way the UK works. It’s making a huge impact onour Corporate and Public Sector customers who really see the value of 4G connectivity.