Ideas Britain, the mobile platform which connects everyday entrepreneurs with leading business figures and innovators, has announced the winners of its competition to expose and assist new UK businesses packed with potential.
The winner of the 444 Competition is Mous, a team of three young entrepreneurs who have developed a solution to the frustrations of lost or tangled earpieces by creating the world’s smallest iPhone case with retractable headphones.
Representing the company at the live final was its co-founder, 25 year old Londoner James Griffiths. The team will now embark on a whistle-stop tour of Manchester, London, New York and Los Angeles, pitching their business idea to international industry leaders in each city.
Held at the Barbican offices of LONDON Advertising, five finalists pitched to a panel of elite business people, including Phil Jones of Brother, Kathleen Saxton of The Lighthouse Company and Adam Shaw of Ideas Britain.
All finalists got valuable feedback from these industry experts as well as advice on developing their idea and building their business. Although Mous emerged as winners of a very tight contest, each finalist has been connected to relevant business leaders who can accelerate and optimise products for market.
The 444 competition is the first of many run by Ideas Britain, including a recently announced partnership with Manchester City FC to find the latest innovators in sport. Ideas Britain’s competitions underline its aim to identify would-be entrepreneurs with fantastic ideas and ambition – and give them a platform and opportunity to build successful businesses.
James Griffiths, winner of the 444 Competition said:
We are honoured to be the first winner with Ideas Britain, it has been a fantastic experience and one, we’re sure, that’ll play a big part in getting the Mous name out there. Such validation pretty much makes the sleepless nights worthwhile.
The judges on the day were great and, not only was it fun and interesting to tap into their respective skills, they gave us really useful feedback and advice. Fingers crossed that with the help of people in the Ideas Britain ecosystem, you’ll soon see the Mous Musicase on sale all over.
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