5 Worldwide Distribution Channels for Mobile Apps

Even before you develop a mobile app, there are many things for you to think about and plan in order to make your app a success. For starters, you need to decide who your target market is, on what mobile platforms you will make your app available, and the channels for marketing that you will use to help you monetize it.

Mobile applications that are the most successful are those that are well-designed and user-friendly, are backed by an effective marketing strategy and, more importantly, reach as many users as possible. For this reason, you need to give careful thought to you distribution channels.

The following are 5 worldwide app distribution  channels that may help your app reach users.


1 – Google Play & the App Store – the Google Play Store for Android and the Apple App Store for iOS, are the two biggest distribution channels for mobile apps. Both offer nearly worldwide coverage to a massive potential audience.  However, due to the fact that they are saturated with so many apps and different kinds of apps, it is easy for your application to become lost. Therefore, never overlook app store optimization (ASO) to boost your results.

2 – Other app stores – Also consider other app stores that can help further your reach such as device app stores, carrier app stores, tablet app stores, independent app stores like GetJar, as well as the Amazon Appstore, which is another market for Android apps and has 25 million apps downloaded every month.

3 – Ad Networks – A network can help you monetize your app and is very useful for driving traffic to a particular location or just generating awareness about your app in general. A good network can help you effectively reach your target market.

4 – Create a mobile web version of your app – Another great way to allow for widespread distribution of your app outside of smartphone users is you can create a mobile web version of your application coded in HTML5.

5 – Spread the word through diverse advertising channels – Do not forget that you need to do your own advertising. Use social media (ex. Facebook, Twitter, Google+, etc.), blog, ask others to review your app, create a video to advertise it, and so on and so forth.

The bottom line is that if you want your app to be distributed on a worldwide scale, you need to get it out there through as many channels as possible.

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