As a business trying to market yourself in the wide world, it can often be difficult to think of new ways to get your brand or product out there. Video marketing is on the rise, with businesses using video production as a way to advertise and raise awareness of what they are offering. Video content is engaging and can have a huge impact on website conversion.
Online video could well be the future of content marketing and there are so many ways to take advantage of this service. You could even use a creative ad agency that would be on hand to ensure that quality content and marketing was created and released into the wide world, and would offer innovative ideas to deliver a solution for your needs.
1. Grow Your Audience
YouTube is the second largest search engine in the world, making this a platform that could increase your following, drive traffic to your site or simply help boost sales. Around 1 billion people visit YouTube every month around the world and approximately 100 hours of video are uploaded every minute.
With this in mind, utilising YouTube to aid your business is clearly a smart move. With so many users on the video site daily, you’re bound to reach a huge audience quite easily. YouTube is the third most visited site worldwide, after only Google and Facebook respectively. Through YouTube and the use of video, along with a marketing agency, you can reach a worldwide audience even if you only speak one language.
One in three Britons view at least one online video a week, which adds up to a weekly audience of more than 20 million people in the UK alone. Using YouTube could help you exploit this to your advantage.
2. Improve Your Google Ranking
Google’s universal search means that videos are blended together with everything else like news, images and books. Videos seem to be appearing more and more in Google’s search results, meaning that Google considers video to be just as important as text-only pages.
By including YouTube in your marketing strategy for your business you create a powerful tool; Google owns YouTube, therefore YouTube videos tend to be ranked highly on Google’s search pages. This is something that an advertising or marketing agency would fully understand and be able to implement for you.
3. Give Your Business A Personality
By creating a YouTube channel for your business, you are reaching out to consumers or clients and are able to give a more personal effect to your marketing strategy. There are endless possibilities of how you can do this through video, either by using real staff in your videos or just giving viewers more of an insight into the workings of your business.
YouTube allows you to make multiple playlists and can give you an opportunity to tailor your YouTube channel perfectly to your target market and build your brand further.
4. Cost Effective Way To Advertise
If you are looking to advertise or promote your business and the products or services you offer, doing it through YouTube is incredibly cost effective.
Television advertising can be incredibly expensive to reach your specific target audience. YouTube can be great especially if you are a small business and don’t wish to break the bank on marketing and advertising.
5. Increase Your Social Media Presence
Businesses have gone into a frenzy with social media as the popularity of Facebook and Twitter has exploded over the last few years. As businesses have realised they can tap into this and use it to their advantage, there has been almost no end to the ways social media can be used in marketing.
YouTube can add to this hugely; not only is it a social media channel in itself, but it is also so easy to integrate into any other social networking sites. The likes of Facebook and Twitter have made it incredibly easy to share your videos across all platforms.
Using a company such as Creative Spark would be able to help you reach your goals in this area, whether it is through advertising, branding, digital, video or print, as it would give your business a competitive edge.
One of the Editors for Tech on the Go, I love covering mobile tech and social media. I also manage the reviews we cover so all the writers stay on my good side!