Vodafone has marked a decade of devices with the Smart platinum 7, its new flagship 4G smartphone. Back in 2006, Vodafone began creating devices, its first being the Vodafone 710, to reduce the cost to its customers of owning the latest mobile technology, and therefore to enable more of them to access well built, slim and sleek handsets and its fast and reliable mobile networks.

The Smart platinum 7 is designed to meet customer requirements for a smartphone that contains the latest mobile technology, delivers top class performance and is tuned to the operator’s fast and reliable 4G+ networks. It’s that’s made from super slim aluminium, has a glass frame; 2k AMOLED display; 16MP rear camera with zero second shutterlag; up to two days’ battery lifetime. 

Daniel Schubert, Head of Industrial Design for Vodafone, said:

We’ve designed the Vodafone Smart platinum 7 to be beautifully elegant. It is super slim, below 7 millimetres thick, has sensually curved 2.5D gorilla glass on the front and back to give it extra depth and tone and its aircraft grade aluminium body and diamond cut detailing have a precision finish that evokes the feel of luxury jewellery.

vodafone Smart platinum 7

The Vodafone Smart platinum 7 also contains the latest smartphone technology. Its features include:

  • fingerprint sensor placed on the back of the device (in a convenient holding position) for fast activation and added user security;
  • 5” 2K AMOLED display and front facing landscape stereo speakers that deliver a cinematic experience ideal for watching high definition multimedia including virtual reality;
  • octa-core processor supported by 3GB of RAM delivers significant computing power;
  • 32 Gigabytes (GB) of internal memory (22 GB available to end user), which can be expanded by up to 128 GB with an SD card;
  • Up to two days’ battery life from 3,000 milliampere hour (mAh) battery and Quick Charge 3.0, which will restore half the smartphone’s charge in just 30 minutes;
  • 16 megapixel (MP) HDR rear camera with super zoom, Phase-Detection Auto Focus and zero second shutter lag. Both the rear and 8MP front camera have flash. There is also a dedicated key to take photos and launch the camera with a double press from sleep mode or the lockscreen to ensure users never miss a shot; and
  • The smartphone is 4G+ capable with a responsive antenna tuned to the Vodafone network.

Customers can pick one up for £300 Pay as you go or £28 per month – which includes unlimited minutes, unlimited texts, 1GB of UK data and 500MB of inclusive roaming allowance, from launch on Monday 20th June, 2016.