Digital marketing became part of information technology not long ago, and since then it has gained a lot of popularity among businesses, small, medium and large equally. With the increasing demand for Internet becoming the primary means of communication and transaction processing, it is imperative to keep an eye on latest digital marketing trends.
Digital Marketing Trends 2018 Effective Immediately
It is obligatory for digital marketing companies to keep themselves updated on the latest trends to know the pulse of the market.
For those who are still wondering what it means? Digital marketing is about promoting your services or products through digital mediums like the Internet, for instance, optimizing your services or products for Google and on devices like smartphones.
Let’s look at some of the digital marketing trends in 2018.
Augmented Reality will Become Part of the Leading Social Media Channels
Augmented Reality (AR) is one of the latest innovations of the technological world. Pokémon Go was the first game to implement AR. According to a recently published article on Forbes.com, AR will become part of Facebook and Instagram in the coming times. It will, in turn, let brands advertise their products with exciting campaigns for a particular location within a given time frame.
Mid-Level Influencers are bound to Perish
Craig Greiwe, Rogers & Cowan, is of the opinion that mid-level influencers, which mostly help in brand awareness rather than increasing the ROI, will not be getting business anymore. We will be left only with a few big names to take over the rest, overshadowing them with their authority and supremacy.
Furthermore, efforts to find out more ways to increase organic traffic will be made. In future, digital marketing trends will be going back to the basics, i.e., organic!
Twitter to Take a Step Back – Social Media to Undergo Major Changes
In 2018, the digital marketing trends will be shifting more towards LinkedIn rather than Twitter. Twitter, even though, announced a 280-character limit, is still working its way towards gaining the past days of glory. On the other hand, the stories featuring on Instagram have picked up in 2017 and will continue to attract more people this year. Marketers should spend all their efforts on Instagram for both B2B and B2C audience.
Snapchat has a consistent audience, Instagram is snatching away its fan base through stories. Moreover, LinkedIn and Instagram both have got good marketing and advertising platforms, so businesses and individuals will be making them their go-to mediums.
Artificial Intelligence Taking a Step Further
AI or artificial intelligence will be the driving force behind significant marketing decisions in 2018. It is a thrilling digital marketing trend in which machines through software will be analyzing details of how a user behaves on the internet. All their browsing information, the time they spend, their reading habits, everything will be saved in a customized file. Marketers will use that information to show them relevant ads that they find interesting. It will make the businesses present their products or services in a better way according to the likes & dislikes of their specific audience.
Also, live chatbots will rely on AI, in particular, becoming more commonplace for online businesses.
Live & Promotional Videos
Digital marketing trends will see more videos in 2018 and not just videos but their live versions. Consumers will be looking for evidence that particular product or service they are using is actually authentic or merely posing to be the real thing. For that purpose, only videos made by professionals will be trending rather than videos giving just the impression of being professional. Therefore, if you’re an expert in something, you better keep an eye out for marketers because they will be looking hard for you!
Similarly, videos, in general, will be the hottest trend, to increase search engine rankings, traffic generation and amplifying the levels of audience engagement.
Advertising in the Native Language
Only those campaigns will be worth progressing which can be translated into the native language of the audience. Nothing speaks to you better than your language. Digital marketing trends will move in favor of the language your target audience understands. Businesses will be working hard to be able to score a home run and generate leads that convert. Also, this will take businesses to the next level by being able to connect with their audience on a deep-rooted level
I love tech things, especially the way they infiltrate our lives without us even realising. I don’t like having to explain how a gadget works to every member of my family though!