Costa Coffee and Barclaycard have today launched the UK’s first reusable contactless coffee cup, the ‘Clever Cup’, in a bid to reduce the number of takeaway cups wasted across the country.

The cup has integrated contactless chip with Barclays bPay that was announced last year and can be used to pay for coffee, or anything, up to £30. You can top-up your balance and manage your account from the bPay App available on both Android and iOS.

Reuse For Less Waste

costa contactless coffee cup with bpay filled with coffeeThe Clever Cups form part of Costa Coffee’s wider re-launch of its ‘next generation’ reusable range, encouraging customers to use reusable cups instead of single-use takeaway cups available at any one of their 2,380 coffee shops in the UK. This follows Costa Coffee’s announcement in April to pledge to recycle 500 million takeaway cups by 2020.

Sold in packaging made from recycled coffee cups, the Clever Cup features a silicone base and contactless chip, which is detachable for ease of washing. The technology within the cup can be used wherever customers see the contactless symbol and not just Costa Coffee stores.

Jason Cotta, Managing Director at Costa Coffee said:

Contactless technology has become increasingly prominent in our daily lives and through the launch of the new Costa / Barclaycard Clever Cup we hope to appeal to those tech-savvy customers to help facilitate and drive environmentally friendly behaviour.

The contactless coffee cup is priced at £14.99, with a £1 donation from every sale going to The Costa Foundation and will be available from all Costa Coffee outlets across the UK from late November.