cowboy electric bike

Cowboy Electric Bike Designer Takes On Traffic

Belgian start-up Cowboy electric bike designer takes to the streets in a bid to transform the urban commute and make it greener and better for the environment.

With traffic congestion plaguing built up areas across the globe, electric bikes are proving to be the fastest means of transportation, beating cars and public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around cities. Cowboy enhances the riding experience by unifying intelligent technology, sleek design and meticulous customer service.

Founded in Brussels in 2017 Cowboy has raised ten million EUR to date from international investors (including Index Ventures, Tiger Global and Hardware Club) in its Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. Today Cowboy announces its latest model as it sets it sights on European expansion in 2019.

Cowboy’s co-founder and CEO Adrien Roose said:

We have just reached a milestone of 1 million kilometers ridden on Cowboy equating to a saving of 112,944 kg CO2 : a great moment for us to embark on the European expansion. We see fantastic potential across the European market for electric bikes with customer demand increasing as cities continue to grow, traffic grinds to a halt and we look for ways to cut our carbon footprint.

At the heart of Cowboy is the user experience enabled by technology at every step, from purchasing and riding the bike to customer support and service.

cowboy electric bike founders Adrien Roose and Karim Slaoui and Tanguy Goretti

Un-Cowboy Design meets tech

Cowboy was designed to embody the founders’ vision of a sleek, light and agile bike, using high-quality components and customised assembly. With its clean design the bike weighs just 16 kg (including battery) and comes with a light and compact removable battery with a range of up to 70 km. The bike intuitively reacts to the riders’ needs from the moment they begin to pedal: the automatic motor assistance senses when the rider needs more power and adjusts accordingly, without the need to switch gears. The integrated front and back lights illuminate the path for safety, with back lights increasing intensity while braking.

With user comments like “Best bike I’ve ever owned” and “Exchanged my car for a Cowboy – best decision ever!” its clear they have a great product and some very happy customers.

Full connectivity

The bike is controlled via the Cowboy app available for iOs and Android and uses Bluetooth to provide the owner with a safe digital key to activate the bike. A live dashboard keeps the rider informed of the status of the ride in terms of speed, duration, distance and battery level. The app also allows users to turn the front light on and off and has an integrated navigation system. If the bike is stolen, the ‘Find My Bike’ function in the app helps to locate it via GPS thanks to the built-in SIM card.

>> Cowboy retails at EUR 1,990 and will be available for purchase in the UK later this year with pre-orders available here.


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