Netflix is raising the prices for its UK customers on its standard and premium streaming plans, as reported by The Guardian. The standard plan, which allows for streaming on two devices at the same time in HD, will be £8.99, up from £7.99. The premium plan, which allows for streaming on up to four devices in Ultra HD, will be priced at £11.99, up £2 from the previous £9.99. The basic standard definition plan will remain unchanged, at £5.99.

The increased pricing will be rolling out to existing UK customers in the next few weeks, while new customers will start paying the new subscription costs on sign ups from now onwards.

Netflix spent $12 billion on content in 2018, and Variety reports that the company is expected to spend as much as $15 billion this year increasing its focus on original content.

All of this original production, licensing third party television (Netflix reportedly paid a lot for Friends) and movies doesn’t come cheap. The infrastructure and running costs to distribute to their end users is another cost.

Customers are having to pick up the tab for all this in order to keep the service going.