E-mail marketing has become a go-to marketing channel for digital marketers across the world. The power from a well-executed email campaign can completely change the tune of any business, and help boost leads and sales.
That’s all well and good but where do you start when it comes to email marketing? The future of email marketing is here already and it comes with the Snov.io Email Drip Campaigns about which you can read in this review.
When you are logged into the platform, you will see ‘email drip campaigns’ tab in the top navigation menu. Click it and you will be taken to the main dashboard. You can now choose whether to start a campaign off from scratch or select one of 4 built-in campaign templates.
First of all, go to the settings, add the sender’s name, and manage the email signature; then, proceed to the email drip campaign builder itself. In the leftside menu, choose the sender account if you have a few of them, who of the recipients will get emails, schedule the email sending, etc.
One the right, you will see 4 main elements that help you build the campaign; they are Email, Trigger, Delay, and Goal. We will look into how each of these components functions and how they assist in creating a drip campaign.
Start
This is the beginning of your email marketing journey where you need to select the list of recipients to send the email sequence to. If you don’t have a list, then you need to create one, otherwise, you won’t be able to send the campaign. And what is the sense of sending an email campaigns to… well, no-one?
To do this, simply head to the Prospects tab where you can import a list, find emails or even upload a list of domains to find emails associated with them. Before sending, you need an email verifier to check all the addresses on the list to make sure they are genuine and will receive emails.
Note: There is also a handy Chrome extension that can aid in grabbing emails from websites and also from the professional social network.
Once the list is ready, add it to the Start element in the campaign builder, save, and proceed to the next step of building the campaign.
As the name suggests, this is the step where you will create and customize email. Using a range of custom variables, you can edit an email as much you want, from trackable links to direct HTML editing.
Drag this element to campaign building field and draw a line between the first two boxes. Click the Email element and on the left, compose the email or choose one of the email templates.
Trigger
Now, we move to a more technical part of the email drip campaign tool. In this section, you will set the Trigger option that waits for the email recipient to perform the action that will activate the next step of the campaign. There are two variants: either the email open or the link click. Set the time either in hours or days. At this stage, you can set Yes or No flow that will take a user on a custom journey depending on their engagement in the email.
Delay
The delay lets set a pause between two emails or a trigger and an email. As seen below, you can customize the days and times before you send out your email drip campaign.
Goal
The final step of the campaign is your end goals for every email flow. So what are your expectations about this campaign and every email sequence in particular? Whatever they are, you can measure the success of each goal. With this information, you will be able to see what works best and what you should better avoid in the future campaigns.
When the campaign is launched, you can analyze the detailed stats on it including every recipient from the list.
Summary
Fully flexible, totally customizable, and as easy as ABC. Those are the first thoughts that come to our mind when using the Snov.io Email Drip Campaign system.
The drag-and-drop feature makes the tool easy-to-use and the variety of elements allow you to build both simple and complex email drip campaigns. The arrange of templates lets you save time and send pre-written professional emails; the variety of campaign templates will help you in the very steps of using the platform.
The best thing about Snov.io is that you can not only build an email drip campaign easily but also create a database of prospects and analyze them to make sure you’ve got verified email addresses.
Whether you’re a beginner or an expert, the platform caters for all types of levels and you will certainly find what you are looking for. Give it a try, you won’t be disappointed.
Craig Timmins is a blogger who enjoys to cover topics that encompass all things that are iOS and Android related. He can be found on Twitter most days, so if you have any questions – ask away!
