As a TikTok influencer, you should never have to pay in order to get yourself a solid following on the platform. Your followers should come through a number of different channels, but in the end, you should be looking to get as many TikTok followers for free as you possibly can. The most popular TikTok user right now is Loren Gray, who enjoys around 43 million followers. That number is also steadily increasing, so by the time you read this, she’s likely to have even more followers under her belt. Even if you’re not aiming for that number, you should still be trying to get as many TikTok followers as you can. Here’s how you can get free TikTok followers.

Create great content

Rule number one of TikTok is as follows: create great, high-quality content consistently. Of course, doing this alone won’t guarantee you fans or followers, but it’s certainly a great way to ensure that when those fans and followers do find you, they’ve got plenty of top-notch content to consume. Sometimes, if you keep creating consistently good content, you’ll find that one of your videos touches a nerve or crosses over with a popular trend and goes viral. Look at it this way: if you don’t create good content, there’s pretty much no chance that you’ll be able to go viral, so you’ll never be able to amass the follower count that you want. Always make sure your content is high-quality.

Use a free follower site

Some free follower sites have received a bad rep, and rightfully so; many of them are unscrupulous. The best TikTok followers service out there will grant you free organic followers without any catch or hidden clause. This means you’ll get an influx of real followers that aren’t bots or fake accounts, meaning that you can bolster your follower count in an ethically sound way. By using a good free follower site, you’re bypassing a lot of the problems that often occur on TikTok when you’re trying to build a follower count; it’s often difficult to shore up followers without using sites like this because TikTok, like other social media, is intensely competitive.

Reach out to other TikTok users

It’s usually going to be free to collaborate with other TikTok users. If you find that a TikTok user is trying to charge you for collaborations, you may want to avoid that user in future, because collaboration between creators on the platform ought to be free. With that in mind, reaching out to other TikTok creators can be an excellent way to ensure that your follower count jumps. Other social networks like Instagram use the concept of collaboration successfully in order to bolster follower counts for their users. The same is true of TikTok; if two users with significant audience crossover collaborate with one another, the chance of their respective audiences discovering the other creator is high.

Make sure you’re following trends

You’ll see your follower count jump significantly if the content you create is following trends and popular hashtags. If your content isn’t centred on these hashtags and trends, it’ll be a lot harder for people to find it, so try to make sure that you’re working with concepts that are popular in the TikTok community. Regularly popular content includes lip-syncing, challenges in which other users can take part, and cringe comedy skits. If you pitch your content anywhere in those camps, you’ll usually find that you can get it seen, but be sure to check TikTok’s trending hashtags regularly in order to discover what’s popular on a day-to-day basis.

Post content very often

Most TikTok users should ideally be aiming to post content about once or twice a day. If you can manage twice a day, that’s the ideal amount of content to post, because users want a steady stream of videos that they can watch from their favourite creators. Once a day is also fine, but you need to make sure you’re hitting magic hour if you’re posting more sporadically. This is because there are certain times that users tend to check their phones for new TikTok content, and if you’re posting videos during those times, then you’re increasing the potential visibility of your videos over those of others. TikTok is a very competitive marketplace, so you need to do everything you can to get followers.

Don’t neglect other demographics

While it’s true that TikTok’s main demographic is Gen Z and has been for some time, that doesn’t mean those are the only users on the platform. Far from it, in fact; only 50% of TikTok’s user base is under the age of 34. While that’s a pretty significant distribution for a single age group, it does also mean that half of TikTok’s users are above the age of 34, so pitching your content towards younger people is no longer a surefire way to guarantee success on the platform. Before you set out to create content, think carefully about who it’s going to appeal to. Does it have cross-generational appeal? Are you able to translate your personality into something that works for all age groups?

These are just some of the ways you can get free TikTok followers. Since TikTok as a platform is completely free for everyone to use, getting free followers isn’t just easy, but it should also be your goal in general. Good luck building your TikTok profile!