The world of business is incredibly competitive. If you don’t come with a strong business plan and an understanding of how to execute that plan, it’s likely you won’t survive beyond the initial five years, and even if you are well-prepared there’s still a chance you’ll fail. It’s important for every business to make sure it’s maximising the chances of its success, because you can guarantee that if your business isn’t doing something to get ahead, one of your competitors will be. With that in mind, every tool available to small businesses should be being leveraged at all times.

One of the most significant tools that a business has at its disposal is social media. If you’ve been an employee in the last ten to fifteen years, you’ll be aware that social media coordinators and managers are some of the most in-demand positions in the business world. There’s a good reason for that: your social media strategy should be the cornerstone of your business plan, and the two should be intrinsically interlinked. Every business should use social media, because not using it is tantamount to excluding a huge number of people from potentially knowing about or buying your products. Here are just some of the reasons why every business should be using social media.

Followers mean exposure

The more followers you have on social media, the more exposure you’re going to get. Exposure generally tends to lead to engagement; if you’re posting solid, engaging content, then a higher follower count should lead to more people posting comments on your content and engaging with you as a business. That’s why people use this reliable site; https://profilefollower.com to help them gain organic followers on platforms like Twitter, Instagram, and TikTok. Without customers or clients, a business is nothing, and social media brings those clients to you without you needing to seek them out actively (although advertising and promotion are both crucial).

Social media drives traffic

Social media isn’t just a means to an end in and of itself. If you have a strong social media presence, you can direct people towards products, content, and other platforms that you think are important to promote. If you don’t have a social media presence, it’s hard to make people aware of things like an official business website or blog that you want to direct them to. With a strong social media presence, you can not only increase awareness of your brand on those platforms, but you can also send people to content you’ve created that doesn’t natively live on Facebook, Twitter, or other social media networks. Believe us when we say that social media drives traffic to other places too.

It doesn’t cost much

Actually having a presence on most social media networks as a business or brand is completely free. All you need to do is create an account and start posting content, publicising yourself in the business sphere whenever you can. Advertising on Facebook, Twitter, and other social media platforms does cost money, but it’s relatively inexpensive, especially when compared to the return you’ll see in terms of traffic. Even if you don’t plan to use the extensive advertising tools offered by most social media platforms, just posting and interacting on social media is totally free, so it’s well worth it even if you only see a modest increase in traffic as a result.

Engagement is key

Near enough all social media platforms – those that it’s worth establishing a presence for your business on, anyway – allow for users to comment and interact with posts. Engagement is absolutely crucial to the growth of a business and you should be chasing it wherever possible. Research has shown that engagement and conversion rates are interlinked, so with that in mind, it should be obvious why you need to chase engagement for your business; it could lead to increased sales or exposure for your product and brand. If you’re approachable and people feel they can interact with you on social media, it’ll drive perception of your brand up.

It’ll help in a crisis

Throughout the course of your business life, you may occasionally suffer from a PR disaster. If your business is currently going through one, don’t worry – it’ll pass, but only if you employ the right tactics and engagement methods to help you through it. Social media is absolutely critical to helping your business through PR problems, because it’s the primary way by which you’ll promote yourself and make sure people know that whatever mistakes you’ve made aren’t going to be repeated. Without social media, your business will seem silent, and that’s not a good look if you’re hoping to get people back on-side after a blunder of some kind.

You can partner with influencers

Influencer marketing is essentially how many brands communicate their values and sell their products these days. Rather than traditional advertising, many brands are turning to influencer marketing because it’s more authentic and “real” than standard marketing methods. If you don’t have a social media presence, you can’t reach influencers and easily communicate with them, so engaging in influencer marketing is much more difficult. Influencers are called influencers because they influence users to buy products and use services, so as a brand, you need to find the right influencers that reflect your values. Social media will allow you to do that.

We’ve outlined some of the reasons above why every business should have a robust social media strategy. Are you a new entrepreneur looking to start a business? Have you already implemented your social media strategy? Let us know about it!