A site audit is an invaluable tool for any webmaster to have in their arsenal. It helps to provide actionable insights that are needed to take your website to the next level and help it to reach the very highest search engine rankings it can! Doing a site audit sounds quite long and complicated, but it doesn’t have to be. In fact, it can be one of the easiest ways to understand which areas of your site are performing well and which might benefit from more development.
What Is a Site Audit?
The internet is almost ruled by the search engines. They decide who sees what and which websites are ranked highly for which reasons. Each search engine is fighting each other, so they are all trying to provide the best user experience for their searchers. A site audit looks at how well your website performs in the areas that search engines rank.
Search engines all have automated search robots. They visit millions of websites every day, crawling them and looking at the content before storing information about the site in their databases. These little bots are the key to providing searchers with the information that they are searching for. The sites that are best matched, those that these bots believe will provide the best user experience for the searcher, will place higher in the search engine results page (SERP). By doing a site audit, you’ll know the areas where your site succeeds in the eyes of search engines and the areas that need a little improvement. If you want to rank highly, audits are invaluable.
Site audits don’t have to be complicated or time consuming, in fact, Magento agency New York offers a free site audit. It only takes a few seconds to fill in your information and apply to get your site audited by a professional agency.
Invaluable Site Audit Information
A site audit will return highly valuable information that you can use to create actionable strategies. Some of the information that an audit might return include:
Page loading speed is a key factor that decides search engine rankings as search engines know that 53% of people leave a site that takes longer than three seconds to load. They don’t want to recommend any slow loading site to their users. Your site audit will not only give you your loading speeds, but it will show you what is impacting your loading time.
On-site Search Engine Optimization
The audit will check if your pages have been optimized for SEO. It will take a look at the following factors, among others:
- Whether each page has a unique topic
- If every page has a keyword in its title and meta-descriptions
- It will check headings, duplicate pages and redirections
- It will check page crawl errors
- It will check for page not found errors
- It will see if you have SEO friendly URLs
- It will also look at your images, making sure that the image file name matches the image and keywords as well as if your alt tags are defined for all images
- It will examine the loading speeds of pages and content
51% of people use their mobiles to access webpages. Therefore, it is important for search engines to rank mobile friendly sites higher.
During your site audit the auditor will check for mobile functionality. They are likely to consider the following:
- How responsive the design is
- If links are embedded
- If images are compressed