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How to Choose the Right Web Design Agency – 5 Top Tips

We take a look at how to choose the right web design agency if you're considering a new website, or some digital marketing services.

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If you’re looking to build a new website for your business or you’re planning a redesign, you may be looking for a company offering professional web design London. You might think this is an easy task, particularly as there are hundreds of them offering their services. However, it’s important to take the time to choose the right web design agency that has the skills and expertise needed to create an attractive and functional website that performs to a high standard. Since your site will give your customers their first impression of your business and brand, choosing someone to develop and design it can be a tough task. Here are four tips for choosing a web design agency in London.

Choose the Right Web Design Agency

Look for an agency with a proven track record

The rapid growth of online business over the past 20 years has resulted in an explosion of web design agencies. However, since not all of them will be able to provide a high-quality service, it’s important to sift out those with a proven track record in the industry. Newer firms may have lower prices in some cases, but established companies are your best bet for your success. When looking around for web design agencies, find out as much as you can about them. How long have they been in business? Who are some of their clients?

As well as identifying their business milestones, check out their portfolio of work. This should give you an overall impression of how reputable the company is. One of the best-established web design firms in London is Creative Brand Design. They’ve been in business for over a decade and have built up a great reputation with clients worldwide.

Check online reviews

Statistics show that online reviews are regularly used and trusted by consumers when looking for products and services. Web design is no different, with many business owners beginning their search for an agency by checking out reviews on Google, Facebook, and Trustpilot. They can allow you to see how happy clients are with their websites, what level of customer service they received, and if they mention team members by name.

Even though online reviews can be extremely helpful when looking for web design London, you should always be wary. Some agencies opt to pay online reputation management companies for positive reviews and feedback. This allows them to portray themselves as highly recommended even though they’ve only been in trading a matter of months. Don’t rely solely on online reviews. Ask to see a web design company’s portfolio so that you can see first-hand what they can do.

Find out what services they provide

These days, good design web design agencies can do so much more than simply creating websites. So, if you’re already thinking about what will happen after your site has been built, it’s a good idea to find out what services they offer. Many agencies have SEO expertise, allowing them to assist you with improving the visibility of your site. They often have social media management experience too. If you have specific requirements, find out how a web design agency can help you. Enquire about their proficiency in each area. We also recommend asking if the work will be done in-house or outsourced.

Choose a certified Google Partner

When you’re searching for a web design agency, we strongly recommend looking out for the Google Partner badge. This badge shows that a company is a certified Google partner and that trusts them enough to recommend them to businesses seeking agencies to work with. Google Partners often work closely with account managers at Google, allowing them to keep on top of online trends. Hiring a Google Partner will benefit you greatly going forward, particularly if you plan on using them for SEO services.

Consider your budget

Even though web design agencies may offer similar services, the prices they charge can be very different indeed. Whilst you should be wary of companies charging a small fortune, you should also be suspicious of those offering rock-bottom prices. Cheap websites are often poor-quality and are likely to cost you more in the long-run.

You should also think very carefully before hiring an agency that charges big upfront fees. Parting with the full cost of a project can be nerve-wracking. You may feel more confident working with a company that charges you in stages, staggering the cost across the duration of the project. This not only allows you to make sure the work is being carried out to your standards but may also make paying for it more affordable for your business.

Web design is one of the fastest-growing industries right now, with hundreds of agencies offering their services in London. Therefore, choosing one to help you create or redesign a website is likely to be harder than you think. Use these tips to help you find a web design company that can turn your vision for your new website into reality.

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