According to research by KISSmetrics, 40% of people will click away from a website if it takes more than three seconds to load. Having slow tech is clearly bad enough – so imagine how damaging it is to have no tech at all.

In today’s world, choosing not to have a digital strategy can be detrimental to your business. Going digital will bring all kinds of benefits, from generating leads to building a relationship with your customers. If you’ve chosen to keep your company offline, you could be making a serious mistake – and falling behind your competitors as a result.

In this blog post, we’ll share three reasons why your business should go digital. Whether you hire professional help from a partner such as Proekspert or prefer to go it alone, read on to discover what digital transformation could do for your firm.

1.You Can Boost Your Profile

Most customers nowadays will discover new products and services via search engines or social media. If you have a high-ranking website and active social channels, you can maximise your online exposure and boost your lead generation strategy.

2.You Can Target New Customers

Going digital won’t just increase your chances of being seen online. It will also make it much easier for you to target your customer demographic, using strategies such as tailored marketing campaigns and in-depth customer analysis.

Whether you’re a B2B or B2C business, there are a huge number of online tools available to help you cut through the noise and identify potential clients. That means you won’t just need to wait for customers to come to you – you can proactively market your services to promote your business and win new customers.

This is particularly important if you have millennials in your customer base. Research by HubSpot has found a staggering 84% of millennials don’t trust traditional forms of advertising, such as glossy ads and billboards. The solution? Digital advertising and social media endorsements.

3.You Can Keep Up with the Competition

Going digital is no longer just a smart business move; it’s a must. According to research by Statista, 70% of responding companies are investing in their website to improve their digital marketing strategy.  While the initial expense of going digital may seem prohibitive, the truth is that few businesses can afford not to boost their online presence, as those who delay will inevitably fall behind their competitors.

In a world where Google rankings and online reviews can make or break a business, it’s crucial to ensure your company stands out from the crowd. Digital metrics can give you deeper insights into your customers, competitors, and company engagement – making it easier than ever for you to adapt your strategy to boost your brand.

Is your company still operating offline? We hope this article on why your business must go digital has shown you three key reasons why your business needs to embrace digital transformation.