A significant step towards the commercialisation of drone delivery has been taken today as Nespresso trials drone delivery in the Tel Aviv-Jaffa Municipality in Israel opens a route along its shores for a pilot scheme made possible by Airwayz, SkylinX and FlytechIL. As part of the pilot programme, Nespresso will deliver coffee capsules to a targeted group of customers along the route, paving the way for the future of efficient and sustainable last mile subscription delivery.

“The consumer experience is king at Nespresso,”

states Shai Dinur, Director of Customer Care and Services at Nespresso Israel. “I believe drone delivery could really transform the ordering process and our responsiveness, reducing delivery times and really going the extra mile for consumers who love exceptional coffee.”

Nespress coffee

Promoting solutions for a smart city, the pilot program views drone delivery as a solution to reduce traffic and decrease the carbon footprint of delivery in Tel Aviv, whilst enhancing the consumer experience. The pilot will evaluate drone delivery in an urban environment in terms of safety, noise and privacy considerations and other challenges relating to flying drones in populated areas.

The route for drone flights runs along the coastline in of Tel Aviv-Jaffa, creating a direct connection between the Reading area in the north and Jaffa Port in the south. Moving over urban areas, popular beaches and a busy port, the pilot scheme provides a suitably challenging route to demonstrate the commercial viability of drone delivery.

drone flying

Using AI (Artificial Intelligence), Airwayz UTM (Unmanned Traffic Management) provides a pivotal role in the programme, managing multiple fleets of drones from different operators in the airspace at the same time. Drones and other low-flying aircraft are kept safe from collision and the process is optimised to allow drone operators to maximise capacity of the airspace, making deliveries as fast as possible without overcrowding the airspace.