Although every modern business has a website, not every site receives an equal amount of traffic. Websites must be designed with certain factors in mind to increase outreach and boost revenue. For starters, if your website takes years to load, viewers will quickly lose interest. User experience plays a massive role in the web development process, and minor mistakes can cost dearly if you can’t identify the errors and solve them in time. I look at the top 5 web development mistakes to avoid and how to fix them.
Revpanda’s web development services are designed to help you identify fatal mistakes and improve your website’s SEO score, so your business doesn’t face the brunt. Here are some of the most common web development mistakes and how to fix them.
Top 5 Web Development Mistakes to Avoid
Countless mistakes can prevent your website from ranking. Let’s take a look at the most crucial errors that must be avoided at all costs.
One of the primary mistakes you must avoid while creating a website is not optimising for mobile use. The number of mobile queries has shot up exponentially over the past few years, and mobile optimisation is a key part of every modern digital marketing strategy. If your website doesn’t support mobile browsing, you must immediately sort out the problem.
Slow-loading websites are the bane of modern web development efforts. While your website must have several visual elements to appeal to the audience, they must be optimised for speed. Search engines prioritise websites that load quickly. So, if you have a slow loading website, chances are your SEO score will decrease over time, resulting in lower organic traffic and reduced outreach.
Few and Unorganised Call to Actions
Call to action buttons direct your audience through the sales funnel. If you can’t convince readers to take the plunge, your website won’t convert, and that defeats the entire purpose of web development. For best results, make sure your website has several CTAs strategically placed on the pages. Get the message across to the viewers with a persuasive command to explicitly know what the next step is.
No SSL Certification
SSL certification is a sign of trust. When visiting a website without a valid SSL certification, the browser displays messages like “The site you’re trying to visit is not secure”. This is a major red flag for viewers, who’re scared away by such warnings. SSL Certification wasn’t a big deal even till a few years ago. However, this was one of Google’s major amendments, and every other search engine quickly followed suit.
Distracting Visual Elements
Visual aesthetics are a critical part of web development. Hence, you must ensure that your website is easy on the eyes. Make sure the typography goes well with the overall design, and the font is easy to read. Keep distractive elements to a minimum to help the readers stay focused on your message. Avoid using random colours and contrast for best results.
One of the Editors for Tech on the Go, I love covering mobile tech and social media. I also manage the reviews we cover so all the writers stay on my good side!